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11/12/2018
online cpe for cpas

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Course 571006 - The Long Tail
  Course Description
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This Course is based on the book The Long Tail
by: Chris Anderson   (2008 )
Field of Study: Communication & Sales
CPE Credit: 12 Hours
Level: Basic
Prereqs: None
State Exceptions: None
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Your Price:
Exam Only $70.00

This course is based on a book which is not included in this price. You are responsible for obtaining a copy of this book. We no longer sell books, but have included a link to amazon.com for your convenience.
*Courses must be completed for CPE credit within one year of the date of
       purchase.

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Course Description:
Does the modern world of online markets make you feel like Rip Van Winkle, who awoke from a 20-year nap to find a changed society? Author Chris Anderson has your wake-up call. With hard facts, charts and numbers, plus futuristic insights, Anderson decodes the mysteries of online marketing, Internet-based commerce and other New Age economic realities. His calculations, public feedback and extensive research offer more than just statistics for the sake of proving his point: Online retailing has a long reach into niche markets. This gives its products longevity that stores with finite shelf space can’t match, no matter how much steam they get from short-lived, blockbuster products. Anderson credibly explains the decline in box office sales and the rise of niche companies such as Netflix and iTunes. Despite a few redundancies (he believes in thorough explanations), keep on reading. You won’t mind; the text is a pleasure, written with wit, style and expertise. getAbstract recommends it to Luddites, old school business operators, anyone in entertainment or retail, and New Age Internet-based marketers (although you probably already know just how long this tail can be).

Course Topics:
The Long Tail The Rise and Fall of the Hit
A Short History of the Long Tail The Three Forces of the Long Tail
The New Producers The New Markets
The New Tastemakers Long Tail Economics
The Short Head The Paradise of Choice
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