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This Course is based on the book
The Long Tail
by:
Chris Anderson
(2008
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Field of Study: |
Communication & Sales
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CPE Credit: |
12
Hours
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Level: |
Basic
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Prereqs: |
None
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State Exceptions: |
None
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How
do I register for an Apex CPE course?
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Your
Price: |
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Exam Only
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$82.00
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This course is based on a book which is not included in this price. You are responsible for obtaining a copy of this book. We no longer sell books, but have included a link to amazon.com for your convenience.
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*Courses must be completed for CPE credit within one year of the date of
purchase.
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What
is Apex CPE's refund policy?
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Course
Description: |
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Does the modern world of online markets make you feel like Rip Van Winkle, who awoke from a 20-year nap to find a changed society? Author Chris Anderson has your wake-up call. With hard facts, charts and numbers, plus futuristic insights, Anderson decodes the mysteries of online marketing, Internet-based commerce and other New Age economic realities. His calculations, public feedback and extensive research offer more than just statistics for the sake of proving his point: Online retailing has a long reach into niche markets. This gives its products longevity that stores with finite shelf space can’t match, no matter how much steam they get from short-lived, blockbuster products. Anderson credibly explains the decline in box office sales and the rise of niche companies such as Netflix and iTunes. Despite a few redundancies (he believes in thorough explanations), keep on reading. You won’t mind; the text is a pleasure, written with wit, style and expertise. getAbstract recommends it to Luddites, old school business operators, anyone in entertainment or retail, and New Age Internet-based marketers (although you probably already know just how long this tail can be).
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Course
Topics: |
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The Long Tail
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The Rise and Fall of the Hit
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A Short History of the Long Tail
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The Three Forces of the Long Tail
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The New Producers
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The New Markets
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The New Tastemakers
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Long Tail Economics
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The Short Head
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The Paradise of Choice
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What
is Apex CPE's complaint resolution policy?
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