 |
 |
 |
|
|
|
|
|
This Course is based on the book
The Tipping Point: How Little Things Can Make a Big Difference
by:
Malcolm Gladwell
(2002
) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Field of Study: |
Communication & Sales
|
|
CPE Credit: |
10
Hours
|
|
Level: |
Basic
|
|
Prereqs: |
None
|
|
State Exceptions: |
Not Accepted in CA DC ID LA NC NM OK & VT
|
|
 |
|
 |
|
|
|
How
do I register for an Apex CPE course?
|
|
|
|
|
|
|
|
|
|
Your
Price: |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Exam Only
|
$76.00
|
|
|
This course is based on a book which is not included in this price. You are responsible for obtaining a copy of this book. We no longer sell books, but have included a link to amazon.com for your convenience.
|
|
|
|
|
|
|
|
*Courses must be completed for CPE credit within one year of the date of
purchase.
|
What
is Apex CPE's refund policy?
|
|
|
|
|
|
|
|
|
|
|
|
Course
Description: |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics behind explosive social changes. He examines the power of word-of-mouth and explores how very small changes can directly affect popularity. Perceptive and imaginative, The Tipping Point is a groundbreaking book destined to overturn conventional thinking in business, sociological, and policy-making arenas.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Course
Topics: |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
Three Rules of Epidemics
|
|
|
Connectors
|
|
|
Mavens
|
|
|
Salesmen
|
|
|
The Stickiness Factor
|
|
|
The Power of Context
|
|
|
The Magic Number: 150
|
|
|
Search for the Unsticky Cigarette
|
|
|
Focus, Test and Believe
|
|
|
Lessons from the Real World
|
|
|
|
|
|
|
|
|
What
is Apex CPE's complaint resolution policy?
|
|
|
|