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This Course is based on the electronic .pdf file(s)
Managing the Marketing Process
by:
Dr. Jae K. Shim, Ph.D.
(2003
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Field of Study: |
Communication & Sales
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CPE Credit: |
12
Hours
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Level: |
Basic
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Prereqs: |
None
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State Exceptions: |
None
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How
do I register for an Apex CPE course?
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Your
Price: |
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Exam Only
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$82.00
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There is no book for this course. The course is based on an electronic .pdf file which you can download now.
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*Courses must be completed for CPE credit within one year of the date of
purchase.
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What
is Apex CPE's refund policy?
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Course
Description: |
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This course teaches you key components of marketing strategy and tactics including: identification, analysis and selection of target markets; development of product/service lines; pricing; distribution systems; advertising and promotions; service marketing; and international marketing. Major forces impacting marketing strategy, such as consumer behavior, completion, and regulating forces, are discussed. Also covered are marketing information systems and internet marketing.
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Course
Topics: |
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Marketing Research
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Marketing Costs Versus Marketing Strategies
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Consumer Motivation
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Product Planning
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Pricing And Pricing Theory
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Advertising
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Sales Force Management
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Physical Distribution And Channel Selection
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Marketing Information Systems
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Internet Marketing
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What
is Apex CPE's complaint resolution policy?
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