Chapter 1 - Good is the Enemy of Great 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
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                                                                                                                        1.   
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                                                                                                                        Larger than life celebrity CEOs were found to have an impact on great companies?   
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                                                                                                                        2.   
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                                                                                                                        Long term strategic planning was found to have an impact on great companies.   
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                                                                                                                        3.   
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                                                                                                                        Mergers and acquisitions play a huge role in transforming companies from good to great.   
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                                                                                                                        4.   
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                                                                                                                        Great companies focus on what not to do as equally as what to do.   
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                                                                                                                        5.   
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                                                                                                                        Greatness is not a function of circumstance.  Greatness is largely a matter of conscious choice.   
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                                                                                        Chapter 2 - Level 5 Leadership 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
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                                                                                                                        6.   
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                                                                                                                        In the "Good to Great" hierarchy, a Level 5 executive builds enduring greatness through a paradoxical blend of personal humility and professional will.   
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                                                                                                                        7.   
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                                                                                                                        A Level 1 leader is a "contributing team member" in the "Good to Great" hierarchy.   
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                                                                                                                        8.   
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                                                                                                                        The ambition of Level 5 leaders is first and foremost for the institution (company), not themselves.   
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                                                                                                                        9.   
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                                                                                                                        Many leaders of the comparison companies set their successors up for failure.   
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                                                                                                                        10.   
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                                                                                                                        Abraham Lincoln was a Level 5 president.   
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                                                                                        Chapter 3 - First Who . . . Then What 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
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                                                                                                                        11.   
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                                                                                                                        "First who…then what" means get the right people on the bus, then figure out the path to greatness.   
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                                                                                                                        12.   
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                                                                                                                        The "genius with a thousand helpers" model seems to be successful even when the genius leaves.   
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                                                                                                                        13.   
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                                                                                                                        Getting the right people is only effective when it's "before" direction, strategic planning, and tactics.   
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                                                                                                                        14.   
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                                                                                                                        Good to great leaders are rigorous, not ruthless, in people selection.   
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                                                                                                                        15.   
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                                                                                                                        The old adage "People are your most important asset." is correct.   
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                                                                                                                        16.   
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                                                                                                                        When in doubt, don't hire - keep looking.   
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                                                                                                                        17.   
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                                                                                                                        "Good to Great" companies put their best people:   
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                                                                                                                                                        on their biggest problems
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                                                                                                                                                        on their smallest problems
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                                                                                                                                                        on their biggest opportunities
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                                                                                                                                                        on their smallest opportunities
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                                                                                        Chapter 4 - Confront the Brutal Facts (Yet Never Lose Faith) 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
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                                                                                                                        18.   
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                                                                                                                        "Good to Great" companies breakthrough results come about by:   
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                                                                                                                                                        Enough luck to stumble into the right set of decisions
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                                                                                                                                                        Being in the right place at the right time
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                                                                                                                                                        A series of good decisions, diligently executed and accumulated one on top of another
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                                                                                                                                                        The infusion of strict processes at all levels
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                                                                                                                        19.   
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                                                                                                                        "Good to Great" companies infuse the decision making process with the brutal facts of reality.   
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                                                                                                                        20.   
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                                                                                                                        Charisma can be as much a liability as an asset.   
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                                                                                                                        21.   
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                                                                                                                        To get to the truth, lead with answers, not questions.   
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                                                                                                                        22.   
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                                                                                                                        Spending time and energy to motivate people:   
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                                                                                                                                                        Should be your first priority
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                                                                                                                                                        Is the foundation for success
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                                                                                                                                                        Should occur before direction and strategy
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                                                                                                                                                        Is a waste of effort because the right people will be self-motivated
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                                                                                                                        23.   
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                                                                                                                        Engage in dialogue and debate, not coercion.   
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                                                                                                                        24.   
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                                                                                                                        "Good to Great" companies faced less adversity than the comparison companies.   
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                                                                                        Chapter 5 - The Hedgehog Concept (Simplicity within the Three Circles) 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
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                                                                                                                        25.   
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                                                                                                                        To hedgehogs, the essence of profound insight is simplicity.   
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                                                                                                                        26.   
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                                                                                                                        Foxes emerge scattered, diffused, and inconsistent.   
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                                                                                                                        27.   
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                                                                                                                        The hedgehog concept is:   
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                                                                                                                                                        A goal
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                                                                                                                                                        A strategy
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                                                                                                                                                        An understanding
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                                                                                                                                                        An intention
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                                                                                                                        28.   
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                                                                                                                        The council can be a useful device in the hedgehog concept.   
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                                                                                                                        29.   
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                                                                                                                        You need to be in a great industry to produce sustained great results.   
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                                                                                                                        30.   
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                                                                                                                        The key is to understand what your organization can be the best in the world at?   
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                                                                                                                        31.   
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                                                                                                                        To go from good to great requires a deep understanding of three intersecting circles translated into a simple, crystalline concept.   
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                                                                                                                        32.   
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                                                                                                                        "Good to Great" companies understand that doing what you are good at will only make you good and:   
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                                                                                                                                                        Good is good enough
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                                                                                                                                                        Focusing solely on what you can potentially do better than any other organization is the only path to greatness
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                                                                                                                                                        Focusing solely on what you can potentially do better than any other organization is a waste of time
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                                                                                                                                                        The path to greatness is defined by being good
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                                                                                        Chapter 6 - A Culture of Discipline 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
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                                                                                                                        33.   
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                                                                                                                        Amgen avoided bureaucracy and hierarchy and instead created a culture of discipline.   
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                                                                                                                        34.   
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                                                                                                                        The fact that something is an once-in-a-lifetime opportunity is irrelevant if it doesn't fit within the three circles.   
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                                                                                                                        35.   
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                                                                                                                        Sustained great results depend upon building a culture full of self-disciplined people who take disciplined action, fanatically consistent with the three circles.   
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                                                                                                                        36.   
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                                                                                                                        Bureaucratic cultures arise to compensate for incompetence.   
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                                                                                                                        37.   
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                                                                                                                        The purpose of budgeting in good to great companies is to decide how much each activity gets.   
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                                                                                                                        38.   
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                                                                                                                        A culture of discipline is all about action.   
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                                                                                                                        39.   
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                                                                                                                        "Stop doing" lists are more important than "to do" lists.   
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                                                                                        Chapter 7 - Technology Accelerators 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
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                                                                                                                        40.   
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                                                                                                                        How a company reacts to technological change is a good indicator of its inner drive for greatness versus mediocrity.   
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                                                                                                                        41.   
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                                                                                                                        Technology is good for its own sake irregardless of whether it fits into your hedgehog philosophy or not.   
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                                                                                                                        42.   
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                                                                                                                        When used right, technology becomes an accelerator of momentum, not a creator of it.   
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                                                                                                                        43.   
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                                                                                                                        Mediocre companies are motivated more by the fear of being left behind.   
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                                                                                                                        44.   
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                                                                                                                        "Crawl, walk, run" can be a very ineffective approach.   
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                                                                                                                        45.   
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                                                                                                                        Technology by itself is never a primary cause of either greatness or decline.   
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                                                                                        Chapter 8 - The Flywheel and the Doom Loop 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
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                                                                                                                        46.   
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                                                                                                                        The good to great matrix of creative discipline charts an organizations culture of discipline and its:   
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                                                                                                                                                        Ability to change
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                                                                                                                                                        Predisposition to creative thinking
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                                                                                                                                                        Ethic of entrepreneurship
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                                                                                                                                                        Willingness to think outside the box
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                                                                                                                        47.   
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                                                                                                                        Good to great comes about by a cumulative process, step by step.   
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                                                                                                                        48.   
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                                                                                                                        Good to great transformations often look like dramatic revolutionary events from the inside.   
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                                                                                                                        49.   
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                                                                                                                        Most good to great executives were keenly aware when a transformation was underway.   
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                                                                                                                        50.   
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                                                                                                                        No matter how dramatic the end result, the good to great transformations never happened in one fell swoop.   
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                                                                                                                        51.   
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                                                                                                                        The doom loop starts with buildup and moves to breakthrough.   
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                                                                                                                        52.   
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                                                                                                                        Unsustainable transformations follow a predictable pattern of buildup and breakthrough.   
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                                                                                                                        53.   
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                                                                                                                        The good to great leaders spent essentially no energy trying to create alignment, motivate the troops, or manage change.   
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                                                                                                                        54.   
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                                                                                                                        "Good to Great" companies used acquisitions as :   
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                                                                                                                                                        As a creator of flywheel momentum
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                                                                                                                                                        The foundation of their Hedgehog Concept
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                                                                                                                                                        Relief from core business ailments
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                                                                                                                                                        An accelerator of flywheel momentum
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                                                                                        Chapter 9 - From Good to Great to Built to Last 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
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                                                                                                                        55.   
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                                                                                                                        In great companies, shareholder return, like blood and water to the healthy body, is essential for life, but is not the very point of life.   
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                                                                                                                        56.   
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                                                                                                                        "Good to great" is a prequel to "built to last".   
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                                                                                                                        57.   
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                                                                                                                        Enduring great companies preserve their core values and purpose.   
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                                                                                                                        58.   
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                                                                                                                        Core values and purposes should adapt.   
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                                                                                                                        59.   
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                                                                                                                        The business strategies and operating practices of enduring great companies are endlessly adapting to a changing world.   
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                                                                                                                        60.   
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                                                                                                                        Operating practices and strategies should be preserved.   
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