Chapter 1 - The Entrepreneurial Myth
1.
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The E Myth is a misunderstanding.
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2.
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Most small business are started by ordinary people who have an entrepreneurial seizure.
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3.
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The following is not part of an entrepreneurial seizure:
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Despair
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Exhilaration
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Comfort
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Terror
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Chapter 2 - The Entrepreneur, the Manager, and the Technician
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The personality characterized as the visionary and dreamer is the:
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Technician
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Manager
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GateKeeper
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Entrepreneur
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5.
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Everybody who goes into business is actually three people in one.
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6.
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The Manager is the doer.
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7.
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The work of an Entrepreneur is to wonder!
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Chapter 3 - Infancy: The Technician's Phase
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In Infancy, most businesses are operated according to:
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what the customer wants.
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what the business needs.
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what the owner wants.
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None of the above
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9.
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In Infancy, you realize that your business has become the boss you thought you left behind.
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10.
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The Technician in infancy has a strategic rather than tactical view.
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11.
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The work that's not getting done in Infancy is:
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the work that will lead your business forward
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the entrepreneurial work
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the strategic work
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All of the above
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Chapter 4 - Adolescence: Getting Some Help
12.
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Infancy begins at the point in your business when you decide to get some help.
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13.
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Management by Abdication is in direct contrast to Management by Delegation.
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14.
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In the Adolescent phase:
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The boss always interferes.
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Work is never done to the boss' satisfaction.
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The Entrepreneur and the Manager within are asleep.
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All of the above
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Chapter 5 - Beyond the Comfort Zone
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The Manager's comfort zone is bounded by how much he can do for himself.
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16.
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The Entrepreneur's comfort zone is bounded by how many technicians he can supervise effectively.
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17.
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As a business grows beyond its comfort zone, it can:
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get small again and return to Infancy.
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grow faster and faster and go for broke.
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survive and hang on for dear life.
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All of the above
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Chapter 6 - Maturity and the Entrepreneurial Perspective
18.
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Maturity is an inevitable result of the Infancy and Adolescent phases.
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19.
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The Entrepreneurial Perspective is not about the commodity or the work itself, but rather:
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how it looks
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how it acts
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how it does what it is intended to do.
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All of the above
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20.
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According to the Business Franchise Format, the true product of a business is not what it sells but how it sells it.
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Chapter 7 - The Turn-Key Revolution
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It is in the franchise prototype that every failed franchisor builds his future.
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22.
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Trade name franchises have increased dramatically over the same period that franchising in general has fallen.
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23.
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The "Business Format Franchise" boasts that the true product of a business is:
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what it sells
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how it sells
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its brand
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None of the above
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24.
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The secret to finding the model you need to make your small business work is in the:
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Franchise agreement
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Trade Name Franchise
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Business Plan
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None of the above
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25.
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A system is an integrated whole whose properties cannot be reduced to those of its parts
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26.
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The Business format franchise has revolutionized American business.
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Chapter 8 - The Franchise Prototype
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The system runs the business. The people run the system.
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28.
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A Business Format Franchise is really:
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a subset of the trade name franchise
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a disciplined work plan
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A proprietary operating system.
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All of the above
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29.
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To the Manager, the Franchise Prototype provides order and predictability.
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30.
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To the Entrepreneur, the Franchise Prototype is the medium through which his vision takes form.
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31.
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The Business Format Franchise is designed to give the franchisee as much operating discretion as possible.
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Chapter 9 - Working On Your Business Not In It
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Your business and your life are two totally separate things.
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33.
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The Franchise Prototype involves:
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making your business unique
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designing your business to serve 5000 smaller businesses
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pretending your business is going to serve as a model for 5000 more just like it.
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None of the above
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34.
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The model will provide consistent value, beyond what is expected.
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35.
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The model will utilize workers of the highest skill level affordable.
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36.
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The model will stand out as a place of impeccable order.
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37.
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Documentation is helpful, but not necessary.
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38.
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The model will provide service that is unpredictable and exciting.
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39.
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The model will utilize a uniform color, dress, and facilities code.
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Chapter 10 - The Business Development Process
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Innovation simplifies your business to its critical essentials.
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41.
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Orchestration promotes diversity.
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42.
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A franchise is your unique way of doing things.
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45.
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The Business Development Process should:
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Precede changes in the world
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Anticipate changes in the world
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Be infinitely flexible with regard to changes in the world
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All of the above
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46.
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The Business Development Process is:
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Creativity, Quantification, and Orchestration
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Innovation, Quantification and Orchestration
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Innovation, Quality and Change Management
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Innovation, Analysis and Quantification
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47.
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The business development process is dynamic.
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Chapter 11 - Your Business Development Program
48.
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The vehicle through which you create your Franchise Prototype is called the:
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Franchise Method
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Business Impact Model
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Business Development Program
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None of the Above
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Chapter 12 - Your Primary Aim
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Chapter 13 - Your Strategic Objective
43.
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Your strategic objective is the vision of the finished product that is and will be your business.
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44.
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Your Business Strategy & Plan should be able to be reduced to a set of simple and clearly stated standards.
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49.
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Your Business Strategy and Plan communicate:
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The direction your business is going
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How your business intends to get where it is going
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The specific benchmarks your business will need to hit in order to get where its going
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All of the above
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50.
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Creating money standards is strategically necessary for your business and your life.
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51.
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An "Opportunity Worth Pursuing" is a business that can fulfill:
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Your need for creativity
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Your dreams
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The businesses overall mission with regard to quality and customer satisfaction
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The financial standards you've created for your primary aim and your strategic objective.
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52.
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People buy feelings, not commodities.
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53.
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Your strategic objective is NOT a business plan.
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Chapter 14 - Your Organizational Strategy
54.
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A position contract includes:
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The summary of the results to be achieved by each position in the company
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The work that the occupant of that position is accountable for
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A list of standards by which the results are to be evaluated.
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All of the above
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56.
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Most companies organize around functions rather than around personalities.
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57.
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Your organization chart flows down from your strategic objective which in turn flows down from your primary aim.
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Chapter 15 - Your Management Strategy
58.
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The secret to a successful management is NOT in hiring amazingly competent managers.
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Chapter 16 - Your People Strategy
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Chapter 17 - Your Marketing Strategy
55.
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In developing your marketing strategy, you should forget about everything except your customer.
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59.
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Demographics and psychographics are the two essential supporting pillars of a successful marketing program.
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Chapter 18 - Your Systems Strategy
60.
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A system is a set of things, actions, ideas, and information that interact with each other, and in so doing, alter other systems.
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Chapter 19 - A Letter to Sarah
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