3/28/2024


Correct Answers 0
Total Questions 50
Score 0 %
Course # 411004
Social & Organizational Behavior
based on the book:

The Tipping Point: How Little Things Can Make a Big Difference
by: Malcolm Gladwell ( 2002 )

10 CPE Credit Hours
Communication & Sales

A P E X C P E . C O M  . . . . .  1.877.317.9047  . . . . .  support@apexcpe.com


Chapter 1 - The Three Rules of Epidemics

1.    There's only one way to tip an epidemic.   
TRUE
FALSE
2.    Epidemics are a function of the people, the infectious agent, and the environment.   
TRUE
FALSE
3.    In a given process or system, some people matter more than others.   
TRUE
FALSE
4.    Epidemics tip because of the extraordinary efforts of a few select carriers.   
TRUE
FALSE
5.    Epidemics do not tip because something happened to transform the epidemic agent itself.   
TRUE
FALSE
6.    Stickiness means that a message makes an impact.   
TRUE
FALSE
7.    When people are in a group, responsibility for acting is diffused.   
TRUE
FALSE
8.    According to studies conducted by Bibb Latane and John Darley, the one factor above all else that predicted helping behavior was how many witnesses there were to the event.   
TRUE
FALSE


Chapter 2 - The Law of the Few: Connectors, Mavens, and Salesmen

9.    Paul Revere started a "word of mouth" epidemic.   
TRUE
FALSE
10.    We're friends with the people we resemble twice as much as we're friends with people with whom we share activities.   
TRUE
FALSE
11.    According to Milgrim, we don't seek out friends. We associate with people who occupy the same small, physical spaces that we do.   
TRUE
FALSE
12.    In the six degrees of separation, all degrees are equal.   
TRUE
FALSE
13.    Connectors are the kinds of people who know everyone.   
TRUE
FALSE
14.    Connectors have a special gift for bringing the world together.   
TRUE
FALSE
15.    The more close personal friends you have (as opposed to acquaintances), the more powerful you are.   
TRUE
FALSE
16.    A maven is someone who accumulates knowledge.   
TRUE
FALSE
17.    A true maven helps for no other reason than because they like to help.   
TRUE
FALSE
18.    Salesmen are inconsequential when it comes to tipping word of mouth epidemics.   
TRUE
FALSE
19.    Persuasive verbal clues are more important then nonverbal clues.   
TRUE
FALSE
20.    Persuasive clues are incredibly subtle.   
TRUE
FALSE


Chapter 3 - The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus

21.    Sesame Street succeeded because it learned how to make television sticky.   
TRUE
FALSE
22.    In an epidemic, the content matters as much as the messenger.   
TRUE
FALSE
23.    Wunderman's gold box represented "stickiness".   
TRUE
FALSE
24.    Interaction and repetition are keys aspects of the Blue's Clues success.   
TRUE
FALSE
25.    There is a simple way to package information that, under the right circumstances, can make it irresistible.   
TRUE
FALSE


Chapter 4 - The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime

26.    Crime is the inevitable result of disorder.   
TRUE
FALSE
27.    Broken windows are:   
easily repaired
dangerous
signs of degradation in a neighborhood
invitations to more serious crimes
28.    Crime is not contagious.   
TRUE
FALSE
29.    The Power of Context says that behavior is a function of:   
moral context
social context
economic context
genetic context
30.    Broken Windows theory and the Power of Context are one in the same.   
TRUE
FALSE
31.    The Power of Context suggests that criminals are affected by their environment and are prompted to commit crimes based on their perception of the world.   
TRUE
FALSE
32.    The Power of Context suggests that the convictions of your heart and the actual contents of your thoughts are less important, in the end, in guiding your actions than the immediate context of your behavior.   
TRUE
FALSE


Chapter 5 - The Power of Context (Part Two): The Magic Number One Hundred Fifty

33.    Groups play little or no role in social epidemics.   
TRUE
FALSE
34.    Divine Secrets of Ya-Ya Sisterhood is testimony to the following aspect of context:   
the critical role that groups play in social epidemics
the importance of good writing
the necessity for buyers
the role of the narrator as it relates to great storytelling
35.    When people are asked to consider evidence or make a decision in a group, they come to very different conclusions then when they were asked the same questions by themselves.   
TRUE
FALSE
36.    Peer pressure and social norms play a critical role in sweeping us up in the beginnings of an epidemic.   
TRUE
FALSE
37.    The amount of space in our brains available for holding certain kinds of information is known as:   
hematomal capacity
cranial spatial volumetrics
channel capacity
direct hold capability
38.    The neocortex ration for Homo sapiens is approximately 150.   
TRUE
FALSE
39.    According to a study by the British anthropologist Robin Dunbar, 150 seems to represent:   
the minimum number of individuals required to affect group decision making
the number of capacity channels required to affect group decision making
the maximum number of individuals with whom we can communicate in a single setting
the maximum number of individuals with whom we can have a genuinely social relationship.


Chapter 6 - Case Study: Rumors, Sneakers, and the Power of Translation

40.    The process of distortion is nearly universal in the spread of rumors.   
TRUE
FALSE
41.    Geoffrey Moore argues that the attitude of the Early Adopters and the attitude of the Early Majority are:   
fundamentally incompatible
essentially the same
unimportant to the process of epidemic
innovative as the first step in epidemiology


Chapter 7 - Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette

42.    According to The Nurture Assumption by Judith Harris, parental influence has a far greater impact than peer influence.   
TRUE
FALSE
43.    The link between depression and smoking is considered a "tipping point" in the fight against smoking.   
TRUE
FALSE


Chapter 8 - Conclusion: Focus, Test and Believe

44.    Starting epidemics requires concentrating resources on a few key areas.   
TRUE
FALSE
45.    If you're interested in starting a word of mouth epidemic, your best bet is on Connectors, Mavens, and Salesmen.   
TRUE
FALSE
46.    The Band-Aid solution is the best kind because it involves solving a problem with a minimal amount of effort, time and cost.   
TRUE
FALSE
47.    The belief that change is possible is bedrock to successful epidemics.   
TRUE
FALSE
48.    Manipulating the size of a group can dramatically improve its receptivity to new ideas.   
TRUE
FALSE
49.    We can significantly improve a messages "stickiness" by:   
increasing it's occurrence
getting the message to the right people
tinkering with the presentation of the information
doing nothing at all
50.    Tipping points are a reaffirmation of the potential for change and the power of intelligent action.   
TRUE
FALSE

COPYRIGHT 2002-2009    Apex CPE - ALL RIGHTS RESERVED