Chapter 1 - Managerial Economics 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
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                                                                                                                        1.   
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                                                                                                                        The concept of  “The Time value of Money” refers to:   8
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                                                                                                                                                        A dollar has the same value now as in the future
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                                                                                                                                                        A dollar in the past had less value than now
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                                                                                                                                                        A dollar now is worth more than a dollar to be received later
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                                                                                                                                                        A dollar value is constant in time
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                                                                                                                        2.   
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                                                                                                                        Value maximization is broader than profit maximization because it considers   8
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                                                                                                                                                        Wealth or market price
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                                                                                                                                                        Total revenues.
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                                                                                                                                                        Total costs.
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                                                                                                                                                        Real-world constraints.
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                                                                                                                        3.   
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                                                                                                                        _____________________________ is not one of profit-making motives for companies   6
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                                                                                                                                                        Rewarding investors for risk
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                                                                                                                                                        Control of competition
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                                                                                                                                                        Research and development of  new products and services
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                                                                                                                                                        Rewarding employees
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                                                                                                                        4.   
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                                                                                                                        The role of a firm is to   12
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                                                                                                                                                        Allocate limited resources to meet its goals
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                                                                                                                                                        Limit competition
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                                                                                                                                                        Increase employment for the economy
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                                                                                                                                                        Minimize taxes
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                                                                                                                        5.   
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                                                                                                                        Marginal analysis suggests that business decisions should be taken when   6
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                                                                                                                                                        Marginal revenues are less than marginal cost
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                                                                                                                                                        Marginal revenues exceed marginal costs
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                                                                                                                                                        Income is in decline
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                                                                                                                                                        Production is at full capacity
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                                                                                                                        74.   
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                                                                                                                        The Federal Trade Commission enforces antitrust laws by   223
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                                                                                                                                                        Imposing fines on corporations up to $1 million.
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                                                                                                                                                        Sentencing individuals up to three years imprisonment.
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                                                                                                                                                        Awarding triple damages.
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                                                                                                                                                        Issuing cease and desist orders.
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                                                                                                                        75.   
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                                                                                                                        The Sherman Act specifically prohibits   220
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                                                                                                                                                        Mergers that reduce competition.
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                                                                                                                                                        Monopolizing.
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                                                                                                                                                        Asset acquisitions that reduce competition.
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                                                                                                                                                        Price discrimination
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                                                                                        Chapter 2 - Optimization Techniques 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
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                                                                                                                        6.   
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                                                                                                                        The second derivative is the measure of the rate of change of the first derivative. T F   20
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                                                                                                                        7.   
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                                                                                                                        Optimization is not   19
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                                                                                                                                                        Maximization or minimization of a specific objective.
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                                                                                                                                                        Simulation.
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                                                                                                                                                        Minimization of costs.
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                                                                                                                                                        Maximization of profit.
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                                                                                                                        8.   
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                                                                                                                        The derivative dy/dx measures   161
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                                                                                                                                                        Y axis.
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                                                                                                                                                        X axis.
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                                                                                                                                                        Perimeter of a function.
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                                                                                                                                                        Slope of a function.
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                                                                                        Chapter 3 - Market Forces 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
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                                                                                                                        9.   
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                                                                                                                        Demand analysis is not useful in   32
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                                                                                                                                                        Value pricing.
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                                                                                                                                                        Forecasting sales.
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                                                                                                                                                        Setting prices.
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                                                                                                                                                        Estimation of demand function.
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                                                                                                                        10.   
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                                                                                                                        Price elasticity can be used to answer   38
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                                                                                                                                                        How great a price reduction is necessary to increase sales 20%.
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                                                                                                                                                        What is the % demand of a product.
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                                                                                                                                                        What is the % supply of a product.
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                                                                                                                                                        What is the elasticity of the market.
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                                                                                                                        11.   
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                                                                                                                        A shift in the supply of a product is brought about by a change in any factor other than the price of the product. T F   45
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                                                                                                                        12.   
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                                                                                                                        Movement along a demand curve is indicated by the quantity effect of a change in   33
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                                                                                                                                                        Advertising.
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                                                                                                                                                        Price of other goods.
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                                                                                                                                                        Income.
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                                                                                                                                                        Price.
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                                                                                                                        13.   
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                                                                                                                        A shift in demand is not caused by   33
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                                                                                                                                                        An increase in price.
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                                                                                                                                                        Consumer tastes.
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                                                                                                                                                        A decrease in advertising.
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                                                                                                                                                        Income.
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                                                                                                                        14.   
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                                                                                                                        The demand curve for automobiles will shift to the right if   33
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                                                                                                                                                        The price of automobiles decreases.
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                                                                                                                                                        Interest rates increase.
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                                                                                                                                                        Advertising expenditures increase.
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                                                                                                                                                        The price of steel decreases.
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                                                                                                                        The demand for peanut butter is linear and defined by the function P = $5 - $0.05Q. When quantity is increased from Q1 = 40 to Q2   = 60, the arc price elasticity of demand for peanut butter is     37
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                                                                                                                        16.   
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                                                                                                                        Two products are complements if   42
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                                                                                                                                                        The price elasticity of demand for each good is greater than zero.
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                                                                                                                                                        The cross-price elasticity of demand is less than zero.
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                                                                                                                                                        The cross-price elasticity of demand equals zero.
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                                                                                                                                                        The cross-price elasticity of demand is greater than zero.
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                                                                                                                        17.   
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                                                                                                                        When the point price elasticity of demand equals -2 and the marginal cost per unit is $5, the optimal price is     45
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                                                                                                                                                        2
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                                                                                                                                                        5
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                                                                                                                                                        10
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                                                                                                                                                        Impossible to determine without further information.
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                                                                                                                        18.   
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                                                                                                                        All of the following are complementary goods except   42
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                                                                                                                                                        Margarine and butter.
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                                                                                                                                                        Cameras and rolls of film.
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                                                                                                                                                        VCRs and video cassettes.
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                                                                                                                                                        Razors and razor blades.
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                                                                                                                        19.   
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                                                                                                                        An improvement in technology that in turn leads to improved worker productivity would most likely result in   45
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                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        A shift to the right in the supply curve and a lowering of the price of the output.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        A shift to the left in the supply curve and a lowering of the price of the output.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        An increase in the price of the output if demand is unchanged.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Wage increases.
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                                                                                                                                     | 
					 
				 
                                                                                                                     | 
                                                                                                                 
                                                                                                            
                                                                                                         
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                                                                                                                    | 
                                                                                                                        20.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        If the price elasticity of demand for a normal good is estimated to be 2.5, a 4% reduction in its price causes   37
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                                                                                                                                                        Total revenue to fall by 5%.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Total revenue to fall by 12.5%.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Quantity demanded to rise by 10%.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Quantity demanded to decrease by 5%.
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                                                                                                                                     | 
					 
				 
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                                                                                                                    | 
                                                                                                                        21.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        In any competitive market, an equal increase in both demand and supply can be expected to always   46
                                                                                                                     | 
                                                                                                                 
                                                                                                                
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                                                                                                                                                        Increase both price and market-clearing quantity.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Decrease both price and market-clearing quantity.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Increase market-clearing quantity.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Increase price.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
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                                                                                                     | 
			 
		 
                                                                                     | 
	
		
                                                                                         
                                                                                         
                                                                                        Chapter 4 - Quantitative Demand Analysis 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
                                                                                                                    | 
                                                                                                                        22.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        Demand estimation in a controlled environment is possible with     55
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                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Field studies.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Regression analysis.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Market experiments.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Consumer surveys.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
                                                                                                                     | 
                                                                                                                 
                                                                                                            
                                                                                                         
                                                                                                     | 
			 
				
                                                                                                        
                                                                                                            
                                                                                                                
                                                                                                                    | 
                                                                                                                        23.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        A method for predicting buyer response to hypothetical changes in product quality is provided by:   55
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                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Field studies.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Regression analysis.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Market experiments.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Consumer surveys.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
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                                                                                                                    | 
                                                                                                                        24.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        A sample of market data taken at a point in time is a     55
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                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Cross-section.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Statistical series.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Time series.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Population.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
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                                                                                                                    | 
                                                                                                                        25.   
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                                                                                                                        The identification problem in demand estimation refers to   56
                                                                                                                     | 
                                                                                                                 
                                                                                                                
                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        The problem of identifying the correct prices and quantities for a product.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        The problem of identifying the best estimation procedure.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        The problem of identifying a demand function when both supply and demand are changing as a function of price.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        The problem of selecting driving forces.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
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                                                                                     | 
	
		
                                                                                         
                                                                                         
                                                                                        Chapter 5 - Business Forecasting 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
                                                                                                                    | 
                                                                                                                        26.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        Time-series methods   78
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                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Are based on opinion.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Use historical data as the basis for projection.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Combine economic theory with mathematical and statistical tools to analyze economic relations.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Use interindustry linkages to show how changes in the demand for one industry's output will affect all sectors of the economy.
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                                                                                                                    | 
                                                                                                                        27.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        Econometric forecasting methods   87
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                                                                                                                                                        Always remain the same from period to period.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Employs statistically based models where relationships among economic variables are expressed in mathematical equations
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Can estimate the direction, but not the magnitude, of change for forecasted variables.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Can estimate the magnitude, but not the direction, of change for forecasted variables.
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                                                                                                                        28.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        Which of the following is not a lagging economic indicator?   86
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                                                                                                                                                        Unemployment rate
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
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                                                                                                                                                        Bank interest rates.
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                                                                                                                                                        Commercial and industrial loans outstanding.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
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                                                                                                                                                        Change in credit for business and consumer borrowing.
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                                                                                                                    | 
                                                                                                                        29.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        Barometric methods that employ leading economic indicators   87
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                                                                                                                                                        Always correctly indicate changes in economic variables.
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                                                                                                                                                        Often provide relatively consistent lead times.
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                                                                                                                                                        Provide little information about the magnitude of the forecast variable.
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                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Usually forecast directional changes with 95 percent accuracy.
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                                                                                                                        30.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        Which of the following is not a qualitative forecasting method?   77
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                                                                                                                                                        Expert opinions.
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                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Delphi method.
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                                                                                                                                                        Consumer surveys.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Exponential smoothing
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                                                                                                                        31.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        Input-output forecasting techniques are identified by which of the following?   88
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                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        They are based on the assumption that future events will follow past patterns of economic behavior.
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                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        They generate data primarily from the opinion(s) of one or more people.
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                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        They make use of interindustry linkages to forecast how changes in demand will affect output by various industries.
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                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        They incorporate economic theory with quantitative techniques to analyze and forecast movements of some economic or business variables of interest.
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                                                                                                                        32.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        Which of the following is not true regarding the Theil U statistic?   89
                                                                                                                     | 
                                                                                                                 
                                                                                                                
                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        U=0 is a perfect forecast.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        The larger the value of U, the more accurate are the forecasts.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        U=1 would be a case of all incorrect forecasts. 
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        If U is greater than or equal to 1, the predictive ability of the model is lower than a naive no-change extrapolation.
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                                                                                        Chapter 6 - Theory Of Production 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
                                                                                                                    | 
                                                                                                                        33.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        A production function   98
                                                                                                                     | 
                                                                                                                 
                                                                                                                
                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Relates input prices to the level of production.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Relates production to the level of output.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Is an engineering relation that defines the maximum amount of output that can be produced with a given set of inputs.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Is a descriptive statement that relates outputs to sales levels.
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                                                                                                                    | 
                                                                                                                        34.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        The marginal rate of technical substitution is:   102
                                                                                                                     | 
                                                                                                                 
                                                                                                                
                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        The slope of an isocost curve.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        The slope of the marginal revenue product curve.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        The marginal product of either input.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        The rate that measures the reduction in one input per unit increase in the other that is just sufficient to maintain a constant level of output.  
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
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                                                                                                                    | 
                                                                                                                        35.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        If the output elasticity equals 0.75, returns to scale are     110
                                                                                                                     | 
                                                                                                                 
                                                                                                                
                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Diminishing.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Constant.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Increasing.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Cannot be determined without further information.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
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                                                                                                                    | 
                                                                                                                        36.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        The average product   100
                                                                                                                     | 
                                                                                                                 
                                                                                                                
                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Is the total amount of output divided by the amount of the input used to produce a given amount of output.  
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Is the change in the quantity of output resulting from a one unit change in the quantity of input used.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Is the total product multiplied by the variable input.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Is the total product divided by the marginal product.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
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                                                                                                                    | 
                                                                                                                        37.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        A production process uses two inputs, w and r. The cost-minimization input principle is given by which expression?   107
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                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        MPw/w = MPr/r
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        MRPw/w = MRPr/r
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        w/r = -MPw/MPr
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        MRPw/ MRPr =-r/w
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
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                                                                                                     | 
			 
				
                                                                                                        
                                                                                                            
                                                                                                                
                                                                                                                    | 
                                                                                                                        38.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        An isoprofit curve reflects the various combinations of products that a firm can sell to earn a given level of profit. T F   129
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                                                                                                                    | 
                                                                                                                        39.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        An example of a perfect substitution is   112
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                                                                                                                                                        Oil and vinegar.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Honey and brown sugar.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Tar and feathers.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Pears and eggs.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
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                                                                                                     | 
			 
				
                                                                                                        
                                                                                                            
                                                                                                                
                                                                                                                    | 
                                                                                                                        40.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        An expansion path is a graphical device used to illustrate the amount of capital and labor a firm will use to   107
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                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Increase its overhead.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Average its outputs.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Expand its operation.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Accelerate its product life.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
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                                                                                                     | 
			 
				
                                                                                                        
                                                                                                            
                                                                                                                
                                                                                                                    | 
                                                                                                                        41.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        According to the law of diminishing returns, over some range of output   109
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                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Every production function exhibits diminishing returns to scale.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Total product will decrease as the quantity of variable input employed increases.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Percentage increase in output is less than percentage increase in inputs
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Marginal revenue will decrease as the quantity of output increases.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
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                                                                                                     | 
			 
		 
                                                                                     | 
	
		
                                                                                         
                                                                                         
                                                                                        Chapter 7 - Multiple Product Planning And Linear Programming 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
                                                                                                                    | 
                                                                                                                        42.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        Linear programming assumes     116
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                                                                                                                                                        Monopolistic competition.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Falling input prices.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Increasing returns to each factor input.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Linear objective and constraint functions.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
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                                                                                                                    | 
                                                                                                                        43.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        An objective function   116
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                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Expresses the goal of a linear programming problem.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Is a function formulated without predisposition or bias.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Describes any functional relation to be analyzed.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Defines the boundary of the feasible space.
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                                                                                                                                     | 
					 
				 
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                                                                                                                    | 
                                                                                                                        44.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        A negative value for a given slack variable implies   118
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                                                                                                                                                        Excess capacity.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        No excess capacity.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Use of more resources than are available.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Full capacity.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
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                                                                                                                    | 
                                                                                                                        45.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        Applications of Linear Programming (LP) do not include   117
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                                                                                                                                                        Scheduling jobs to machines.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Cost estimation.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Scheduling flights.
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                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Gasoline blending.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
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                                                                                                     | 
			 
		 
                                                                                     | 
	
		
                                                                                         
                                                                                         
                                                                                        Chapter 8 - Cost: Theory And Analysis 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
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                                                                                                                        46.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        Relevant costs for managerial decisions are   148
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                                                                                                                                                        Future costs.
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                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Current costs.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Historical costs.
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                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Sunk costs.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
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                                                                                                                    | 
                                                                                                                        47.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        Examples of the learning curve applications do not include     153
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                                                                                                                                                        Inventory planning.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Setting incentive wage rates.
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                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Meeting social responsibilities.
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                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Pricing new products.
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                                                                                                                    | 
                                                                                                                        48.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        _________________________  looks at the effects on profits of changes in such factors as variable costs, fixed costs, selling prices, volume, and mix of products sold.     154
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                                                                                                                                                        Operating leverage.
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                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Economies of scale
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                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Cost-volume-profit analysis.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        A break-even chart.
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                                                                                                                        49.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        The difference between ATC and AVC is always equal to   139
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                                                                                                                        50.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        Costs that vary with a decision is called   147
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                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Sunk costs.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Implicit costs.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Incremental costs.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Explicit costs.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
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                                                                                                                    | 
                                                                                                                        51.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        Costs that involve no cash payment are called   146
                                                                                                                     | 
                                                                                                                 
                                                                                                                
                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Explicit costs.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Relevant costs.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Historical costs.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Implicit costs.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
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                                                                                                                    | 
                                                                                                                        52.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        Types of functions that have been most commonly employed in fitting statistical cost functions are   145
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                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Cobb-Douglas
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Linear
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Trigonometric
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Parametric
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
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                                                                                                     | 
			 
		 
                                                                                     | 
	
		
                                                                                         
                                                                                         
                                                                                        Chapter 9 - Pricing And Profit Strategy 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
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                                                                                                                        53.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        In a perfectly competitive market   163
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                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Each seller can affect the market price by changing output.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Sellers and buyers have perfect information.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Entry and exit are difficult.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Sellers produce similar, but not identical products.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
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                                                                                                                    | 
                                                                                                                        54.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        In the long run, firms will exit a perfectly competitive industry if   164
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                                                                                                                                                        Excess profits equal zero.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Excess profits exceed zero.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Excess profits are less than zero.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Total profit equals zero.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
                                                                                                                     | 
                                                                                                                 
                                                                                                            
                                                                                                         
                                                                                                     | 
			 
				
                                                                                                        
                                                                                                            
                                                                                                                
                                                                                                                    | 
                                                                                                                        55.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        In a monopolistically competitive industry, firms   165
                                                                                                                     | 
                                                                                                                 
                                                                                                                
                                                                                                                     | 
                                                                                                                    
                                                                                                                        
					
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Are price takers.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Offer products that are not perfect substitutes.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Make decisions in light of expected reactions from other firms.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Set price equal to marginal cost.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
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                                                                                                     | 
			 
				
                                                                                                        
                                                                                                            
                                                                                                                
                                                                                                                    | 
                                                                                                                        56.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        A market characterized by interdependence among sellers is   165
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                                                                                                                                                        Monopoly.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Perfect competition.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Oligopoly.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Monopolistic competition.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
                                                                                                                     | 
                                                                                                                 
                                                                                                            
                                                                                                         
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                                                                                                                    | 
                                                                                                                        57.   
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                                                                                                                        Forms of market structure do not include   163
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                                                                                                                                                        Perfect competition.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Oligopoly.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Monopoly.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Hierarchy.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
                                                                                                                     | 
                                                                                                                 
                                                                                                            
                                                                                                         
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                                                                                                                    | 
                                                                                                                        58.   
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                                                                                                                        Two measures describing industry characteristics are   171
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                                                                                                                                                        Rothschild and Lerner.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Nash and Harsanyi.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Maxine and Waters.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Block and Miller
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
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                                                                                                                    | 
                                                                                                                        59.   
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                                                                                                                        The ___________________  measures how much of the total output in an industry is manufactured by the largest firms in that industry.     170
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                                                                                                                                                        Horizontal merger ratio. 
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Concentration ratio.  . 
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Herfindahl-Hirshman Index. 
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Department of Justice Index. 
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
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                                                                                                     | 
			 
		 
                                                                                     | 
	
		
                                                                                         
                                                                                         
                                                                                        Chapter 10 - Risk In Project Analysis 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
                                                                                                                    | 
                                                                                                                        60.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        Two common pricing policies are market skimming and penetrating. T F   182
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                                                                                                                    | 
                                                                                                                        61.   
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                                                                                                                        The most popular pricing approach is   174
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                                                                                                                                                        Cost discount.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Marginal cost.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Cost-based pricing.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Discount based pricing.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
                                                                                                                     | 
                                                                                                                 
                                                                                                            
                                                                                                         
                                                                                                     | 
			 
				
                                                                                                        
                                                                                                            
                                                                                                                
                                                                                                                    | 
                                                                                                                        62.   
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                                                                                                                        An example of peak-load pricing is   180
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                                                                                                                                                        Private club.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Health club.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Utility companies.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
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                                                                                                                                                        Night club.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
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                                                                                                                    | 
                                                                                                                        63.   
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                                                                                                                        The optimal markup on price will fall following an increase in:   175
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                                                                                                                                                        Price.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Cost.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
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                                                                                                                                                        Revenue.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        The price elasticity of demand.
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                                                                                                                        64.   
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                                                                                                                        If marginal cost is $20 and the price elasticity of demand is -5, the optimal price is:   175
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                                                                                                     | 
			 
		 
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                                                                                        Chapter 11 - Long -Term Investment Decisions (Capital Budgeting) 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
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                                                                                                                        65.   
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                                                                                                                        Firms should finance a project if its   190
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                                                                                                                                                        Net present value is positive.
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                                                                                                                                                        Expected cash flow is positive.
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                                                                                                                                                        Net cash flow is positive.
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                                                                                                                                                        Internal rate of return is positive.
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                                                                                                                        66.   
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                                                                                                                        How would you define the cost of capital?   194
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                                                                                                                                                        Difference between expenses and income.
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                                                                                                                                                        Maximum value between expenses and income.
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                                                                                                                                                        Minimum return necessary to maintain its value and growth goal.
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                                                                                                                                                        Difference between capital assets and liabilities.
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                                                                                                                        67.   
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                                                                                                                        How is the post-audit determined   194
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                                                                                                                                                        Compare the actual cost and benefits with estimated costs and benefit.
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                                                                                                                                                        Compare the pre-audit with the post-audit.
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                                                                                                                                                        Compare the net profit with the industry standard.
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                                                                                                                                                        Compare growth and profit margin.
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                                                                                        Chapter 12 - Risk in Project Analysis 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
                                                                                                                    | 
                                                                                                                        68.   
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                                                                                                                        Risk analysis is the process of analyzing unforeseen events. T F   202
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                                                                                                                        69.   
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                                                                                                                        Excessive risk avoidance is consistent with:   204
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                                                                                                                                                        Value maximization.
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                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Utility maximization.
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                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Growth maximization.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        The adaptive theory of the firm.
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                                                                                                                    | 
                                                                                                                        70.   
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                                                                                                                        An “expected value” is defined as:   202
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                                                                                                                                                        Median.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Mode.
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                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Mathematical average.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Weighted average using probabilities as weights.
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                                                                                                                                     | 
					 
				 
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                                                                                                                    | 
                                                                                                                        71.   
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                                                                                                                        A “decision tree” is   210
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                                                                                                                                                        A multi-branched graph.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        A graphical method of showing possible outcomes.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        A statistical method.
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                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        A method to recognize risk.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
				 
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                                                                                                     | 
			 
		 
                                                                                     | 
	
		
                                                                                         
                                                                                         
                                                                                        Chapter 13 - A Manager's Guide to Government in the Market Place 
                                                                                         
                                                                                         
                                                                                        
			
				
                                                                                                        
                                                                                                            
                                                                                                                
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                                                                                                                        72.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        Government regulation is sometimes justified on the basis of its ability to correct various market imperfections or failures which lead to inefficiency and waste. T F   219
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                                                                                                                    | 
                                                                                                                        73.   
                                                                                                                     | 
                                                                                                                    
                                                                                                                        The Federal Trade Commission Act addresses     221
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                                                                                                                                                        Conspiracies in restraint of trade.
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                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        False advertising.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Monopolies.
                                                                                                                                                 | 
                                                                                                                                             
                                                                                                                                         
                                                                                                                                     | 
					 
						
                                                                                                                                        
                                                                                                                                            
                                                                                                                                                
                                                                                                                                                        Asset acquisitions that reduce competition.
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